SEO and Performance Optimization

Wix:

• SEO Wiz Tool: Use the SEO Wiz to create a personalized SEO plan. It guides you through optimizing your site’s metadata, including titles and descriptions, to improve search visibility.

• Image Alt Text: Ensure all images have descriptive alt text for better SEO and accessibility. This not only helps search engines understand your images but also improves site usability for visually impaired users.

• Site Speed Improvements: Regularly check your site’s speed using tools like Google PageSpeed Insights. Optimize images, reduce the number of apps, and eliminate unnecessary animations to improve performance.

• Regular Content Updates: Keep your content fresh and relevant. Regularly updating your blog or adding new pages can help improve your site’s ranking in search results.

Squarespace:

• Built-in SEO Features: Take advantage of Squarespace’s built-in SEO features, which automatically optimize your site for search engines. Ensure you fill out all relevant fields such as page titles, descriptions, and social sharing information.

• Custom URLs: Create clean, descriptive URLs for your pages that include relevant keywords. This can help search engines index your site more effectively.

• Site Analytics: Use Squarespace’s built-in analytics to track visitor behavior and identify which pages perform well. This data can inform your content strategy and help optimize underperforming areas.

• Mobile Optimization for SEO: Ensure your mobile site is fully optimized, as search engines prioritize mobile-friendly sites. Utilize responsive design and fast loading times to enhance mobile user experience.